Privacy Policy

(translated from German)
 

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") in the context of the provision of our services and within our online offering and the websites, functions and content associated with it as well as external online presences, such as our Social Media Profile (hereinafter jointly referred to as "online offering"). With regard to the terms used, such as "processing" or "person responsible", we refer you to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

 

Responsible Provider

 

Responsible provider of this website in the sense of data protection:

 

Christian Hensgens

Waidmarkt 1b

50676 Cologne, Germany

Phone 0221-16900572

E-mail:

 

Types of Data Processed

 

- Inventory data (e.g., person master data, names or addresses).

- Contact data (e.g., e-mail, telephone numbers).

- Content data (e.g., text entries, photographs, videos).

- Usage data (e.g., websites visited, interest in content, access times).

- Meta/communication data (e.g., device information, IP addresses).

 

Categories of Persons Concerned

 

Visitors and users of the online offer (hereinafter referred to collectively as "users").

 

Purpose of Processing

 

- Provision of the online offer, its functions and contents.

- Answering contact requests and communicating with users.

- Security measures.

- Range measurement/Marketing

 

Terms Used

 

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier (e.g. a cookie) or to one or more specific characteristics which express the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person, is regarded as identifiable.

 

"Processing" means any operation carried out with or without the aid of automated processes, or set of operations, involving personal data. The term is broad and covers practically every handling of data.

 

"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the provision of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures ensuring that the personal data are not attributed to an identified or identifiable natural person.

 

"Profiling" means any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the work performance, economic situation, health, personal preferences, interests, reliability, conduct, whereabouts or movements of that natural person.

 

The "controller" is the natural or legal person, public authority, agency or other entity which alone or jointly with others determines the purposes and means of the processing of personal data.

 

"Processor" means a natural or legal person, public authority, agency or other entity which processes personal data on behalf of the controller.

 

Applicable Legal Bases

 

In accordance with Art. 13 GDPR we inform you about the legal basis of our data processing. For users from the area of application of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies, if the legal basis is not mentioned in the data protection explanation:

The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR;

The legal basis for the processing for the fulfilment of our services and the implementation of contractual measures as well as the answering of inquiries is Art. 6 para. 1 lit. b GDPR;

The legal basis for the processing for the fulfilment of our legal obligations is Art. 6 para. 1 lit. c GDPR;

Art. 6 para. 1 lit. d GDPR serves as the legal basis in the event that vital interests of the data subject or another natural person necessitate the processing of personal data.

The legal basis for the processing necessary to perform a task which is in the public interest or in the exercise of official authority entrusted to the data controller is Art. 6 para. 1 lit. e GDPR.

The legal basis for the processing to safeguard our legitimate interests is Art. 6 para. 1 lit. f GDPR.

The processing of data for purposes other than those for which they were collected is governed by the provisions of Art. 6 (4) GDPR.

The processing of special categories of data (pursuant to Art. 9 (1) GDPR) is governed by the provisions of Art. 9 (2) GDPR.

 

Safety Precautions

 

We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, extent, circumstances and purposes of the processing, as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

 

Measures shall include, in particular, ensuring the confidentiality, integrity and availability of data by means of controlling the physical access to and actual use of data, the entering, disclosure, securing and separation of data. In addition, we have established procedures to ensure the exercise of data subjects' rights, the deletion of data and the response to data threats.

 

Furthermore, we protect personal data as early as in the stage of development or selection of hardware, software and proceedings, in accordance with the principle of data protection through an appropriate technology design and data protection-friendly default settings.

 

Cooperation with Ordering Processors, Joint Managers and Third Parties

 

Insofar as we disclose data to other persons and companies (ordering processors, jointly responsible persons or third parties) within the scope of our processing, transfer them to them or otherwise grant them access to the data, this shall only take place on the basis of legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, is necessary for the fulfilment of the contract), user consent, a legal obligation or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

 

Insofar as we disclose, transmit or otherwise grant access to data to other companies of our group of companies, this is done in particular for administrative purposes as a legitimate interest and beyond that on a basis corresponding to the legal requirements.

 

Data Transmission into Third Countries

 

If we transmit data into a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or if this is done in the context of the use of third party services or disclosure or transfer of data to other persons or companies, this only occurs if it is done to fulfil our (pre)contractual obligations, on the basis of your consent, a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transfer, we process or allow the data to be processed only in third countries with a recognised level of data protection, which includes US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission).

 

Rights of Persons Concerned

 

Right of access: You have the right to obtain confirmation as to whether the data in question will be processed and to obtain access to such data, as well as further information and a copy of the data in accordance with the provisions of the law.

 

Right of rectification: You have the right, in accordance with the law, to request the completion of the data concerning you or the rectification of inaccurate data concerning you.

 

Right to deletion and limitation of processing: You have the right, in accordance with the statutory provisions, to demand that the data concerned be deleted immediately or, alternatively, to demand that the processing of the data be limited in accordance with the statutory provisions.

 

Right to data transfer: You have the right to receive data concerning you which you have made available to us in a structured, common and machine-readable format in accordance with the legal requirements or to demand its transfer to another responsible person.

 

Complaint to supervisory authority: You also have the right to submit a complaint to the competent supervisory authority in accordance with the statutory provisions.

 

Right of Withdrawal

 

You have the right to revoke any consent you have given with effect for the future.

 

Right of Objection

 

Right of objection: You have the right to object at any time, for reasons related to your particular situation, to the processing of personal data concerning you carried out on the basis of Art. 6 para. 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you are processed for the purpose of direct advertising, you have the right at any time to object to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct advertising.

 

Cookies and Right to Object to Direct Advertising

 

Cookies" are small files that are stored on the user's computer. Different data can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after the user's visit to an online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. The content of a shopping basket in an online shop or a login status, for example, can be stored in such a cookie. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users who are used for range measurement or marketing purposes can also be stored in such a cookie. Third party cookies" are cookies that are offered by providers other than the person responsible for operating the online service (otherwise, if they are only the latter's cookies, they are referred to as "first party cookies").

 

We may use temporary and permanent cookies and further explain this in our privacy policy.

 

If we ask users for their consent to the use of cookies (e.g. in the context of a cookie agreement), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal cookies of the users will be processed in accordance with the following explanations within the framework of this data protection declaration on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) or if the use of cookies is necessary for the provision of our contract-related services, in accordance with Art. 6 Para. 1 lit. b. GDPR, or if the use of cookies is necessary for the performance of a task in the public interest or in the exercise of official authority, in accordance with Art. 6 Para. 1 lit. e. GDPR, processed.

 

If the users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

 

A general objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. In addition, cookies can be saved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.

 

Deletion of Data

 

The data processed by us will be deleted in accordance with the statutory provisions or their processing will be restricted. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

 

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons.

 

Changes and Updates to the Privacy Policy

 

We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

 

Registration Function

 

Users can create a user account. In the context of the registration the necessary compulsory data are communicated to the users and processed on the basis of the art. 6 Abs. 1 lit. b GDPR for purposes of the provision of the user account. To the processed data belong in particular the login information (name, password as well as an e-mail address). The data entered during the registration process will be used for the purposes of utilizing the user account and its particular purpose.

 

Users may be informed by e-mail of information relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a statutory retention obligation. It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.

 

When using our registration and login functions as well as the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A passing on of these data to third parties does not take place in principle, unless it is necessary for the pursuit of our claims or there is a legal obligation according to Art. 6 para. 1 lit. c. GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

 

Inactive user accounts - i.e. user accounts for which the last login was more than 12 months ago - will be deleted at the latest 36 months after the last login. In such a case, we delete the data collected by us during registration at the latest 36 months after the last login.

 

Comments and Contributions

 

We offer you the opportunity to publish questions, answers, opinions and comments, ratings, title, production and version information, author, rights holder or contact information, hereinafter referred to as "contributions", on our website. If you make use of this offer, we will process and publish your contribution, date and time of submission as well as the pseudonym you may use.

 

The legal basis for this is Art. 6 Para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future in accordance with Art. 7 Para. 3 GDPR. To do so, you need to inform us about your revocation.

 

If users leave comments or other contributions, their IP addresses can be stored on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR for 7 days. That is done for our security, in case someone leaves illegal contents in comments and contributions (insults, forbidden political propaganda, etc.). In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author.

 

Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR to process the data of the users for the purpose of spam recognition.

 

On the same legal basis, we reserve the right, in the case of surveys, to store the IP addresses of the users for their duration and to use cookies in order to avoid multiple votes.

 

The personal information provided in the course of comments and contributions, any contact and website information as well as the content information will be stored permanently by us until the user objects.

 

Subscription of Comments

 

The follow-up comments can be subscribed by users with their consent according to Art. 6 Para. 1 lit. a GDPR. The users receive a confirmation email, in order to examine whether they are the owner of the entered email address. Users can unsubscribe from current comment subscriptions at any time. The confirmation email will contain information on the cancellation options. For the purposes of the proof of the consent of the users, we store the registration time together with the IP address of the users and delete this information if users unsubscribe from the subscription.

 

You can cancel the receipt of our subscription at any time, i.e. revoke your consent. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to provide evidence of a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

 

Contacting Us / Contact Form

 

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's details are used to process the contact enquiry and to process it in accordance with Art. 6 Para. 1 lit. b. (within the framework of contractual/pre-contractual relationships), Art. 6 Para. 1 lit. f. (other inquiries) GDPR processed. The user data can be stored in a customer relationship management system ("CRM system") or comparable inquiry organization.

 

We delete the requests if they are no longer necessary. We check the necessity every two years; furthermore, the legal archiving obligations apply.

 

Newsletter

 

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your rights of objection. By subscribing to our newsletter, you declare your agreement with the receipt and the described procedures.

 

Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletter") only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described within the scope of registration, they are decisive for the consent of the user. In addition, our newsletters contain information about our services and us.

 

Double-Opt-In and logging: The registration to our newsletter takes place in a so-called Double-Opt-In procedure. I.e. after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, any changes to your data stored by the emailing service provider will be logged.

 

Registration data: To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name in the newsletter for the purpose of addressing you personally.

 

The dispatch of the newsletter and the performance measurement associated with it are based on the consent of the recipients pursuant to Art. 6 Para. 1 lit. a, Art. 7 GDPR in connection with § 7 Para. 2 No. 3 Unfair Competition Act or, if consent is not required, on our legitimate interests in direct marketing pursuant to Art. 6 Para. 1 lt. f. GDPR in connection with § 7 Abs. 3 Unfair Competition Act.

 

The logging of the registration procedure takes place on the basis of our legitimate interests in accordance with Art. 6 Para. 1 lit. f GDPR. Our interest is directed to the use of a user-friendly and secure newsletter system, which serves our business interests as well as the expectations of the users and also allows us the proof of consents.

 

Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to provide evidence of a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

 

Newsletter – Mailchimp

 

The newsletters are sent by the mail service "MailChimp", a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is responsible for the delivery of our products on the basis of our legitimate interests pursuant to Art. 6 Para. 1 lit. f. GDPR and an order processing contract in accordance with Art. 28 Para. 3 S. 1 GDPR.

 

The dispatch service provider can use the data of the recipients in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. for technical optimisation of the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

 

Newsletter – Mailjet

 

The newsletter will be sent by the Mailjet SAS,13-13 bis, rue de l'Aubrac, 75012 Paris, France. You can consult the privacy policy of the mail service provider here: https://www.mailjet.de/privacy-policy/. The shipping service provider will be informed on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR and an order processing contract in accordance with Art. 28 Para. 3 S. 1 GDPR.

 

The dispatch service provider can use the data of the recipients in pseudonymous form, i.e. without allocation to a user, for the optimisation or improvement of its own services, e.g. for the technical optimisation of the dispatch and the presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

 

Newsletter - Newsletter2Go

 

The dispatch of the newsletter takes place via the dispatch service Newsletter2Go GmbH, Köpenicker Str. 126, 10179 Berlin, Germany. You can view the data protection regulations of the shipping service provider here: https://www.newsletter2go.de/datenschutz/. The shipping service provider will be informed on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR and an order processing contract in accordance with Art. 28 Para. 3 S. 1 GDPR.

 

The dispatch service provider can use the data of the receivers in pseudonymous form, i.e. without allocation to a user, for the optimization or improvement of the own services, e.g. for the technical optimization of the dispatch and the representation of the newsletters or for statistic purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

 

Newsletter – Rapidmail

 

The newsletter will be sent by the dispatch service provider rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany. You can view the data protection regulations of the shipping service provider here: https://www.rapidmail.de/datenschutzbestimmungen. The shipping service provider is used on the basis of our legitimate interests pursuant to Art. 6 Para. 1 lit. f GDPR and an order processing contract pursuant to Art. 28 Para. 3 S. 1 GDPR.

 

The dispatch service provider can use the data of the receivers in pseudonymous form, i.e. without allocation to a user, for the optimization or improvement of the own services, e.g. for the technical optimization of the dispatch and the representation of the newsletters or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

 

Newsletter – ActiveCampaign

 

The dispatch of the newsletters takes place via the dispatch service provider "ActiveCampaign", a newsletter dispatch platform of the US provider ActiveCampaign, Inc., 1 N Dearborn, 5th Floor Chicago, Illinois 60602, USA. You can view the privacy policy of the shipping service provider here: https://www.activecampaign.com/privacy-policy/. ActiveCampaign is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000GnH6AAK&status=Active). The shipping service provider will be informed on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. GDPR and an order processing contract in accordance with Art. 28 Para. 3 S. 1 GDPR.

 

The dispatch service provider can use the recipient's data in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. for technical optimisation of dispatch and the presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

 

Newsletter - Success Measurement

 

The newsletters contain a so-called "web-beacon", i.e. a file the size of a pixel, which is retrieved from our server when the newsletter is opened or, if we use a dispatch service provider, from its server. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected.

 

This information is used to technically improve the services on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. It is, however, neither our endeavour nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

 

A separate cancellation of the performance measurement is unfortunately not possible, in which case the entire newsletter subscription must be cancelled.

 

Hosting and e-mailing

 

The hosting services used by us serve the provision of the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services which we use for the purpose of operating this online service.

 

Here we, and/or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our justified interests in an efficient and secure provision of this online offer in accordance with Art. 6 Para. 1 lit. f GDPR in connection with Art. 6 Para. 1 lit. f GDPR. Art. 28 GDPR (conclusion of order processing contract).

 

Collection of Access Data and Log Files

 

On the basis of our entitled interests in the sense of the art. 6 Abs. 1 lit. f. GDPR, we and/or our hosting provider collect data about each access to the server on which this service is located (so-called server log files). The access data include the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

 

Log file information is stored for security reasons (e.g. to clarify abuse or fraud actions) for a maximum period of 7 days and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.

 

Google Analytics

 

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about users' use of the website is generally transmitted to and stored by Google on servers in the United States.

 

Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on activities within this website and to provide us with other services relating to the use of this website and the Internet. Pseudonymous user profiles can be created from the processed data.

 

We use Google Analytics only with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

 

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly. In addition, users can prevent Google from collecting the data generated by the cookie and related to their use of the online service. Users can also prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

 

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the user will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. GDPR).

 

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby assures to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

 

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration (https://policies.google.com/privacy) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

 

The personal data of the users will be deleted or anonymized after 14 months.

 

Google Universal Analytics

 

We use Google Analytics in the form of "universal analytics". "Universal Analytics" refers to a Google Analytics procedure in which user analysis is performed on the basis of a pseudonymous user ID and a pseudonymous profile of the user is thus created with information from the use of various devices (so-called "cross-device tracking").

 

Target Group Formation with Google Analytics

 

We use Google Analytics to display ads placed by Google and its partners within our advertising services only to users who have shown an interest in our online services or who have specific characteristics (e.g. interests in specific topics or products determined on the basis of the websites visited) that we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our ads match the potential interest of users.

 

Google Adsense with Personalized Ads

 

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

 

We use the AdSense service to display advertisements on our website and to pay us for their display or other use. For these purposes, usage data such as the click on an advertisement and the IP address of the user is processed, whereby the IP address is shortened by the last two digits. For this reason, the processing of user data is pseudonymised.

 

We use Adsense with personalized ads. Google draws conclusions about the interests of users based on the websites or apps they visit and the user profiles they create. Advertisers use this information to tailor their campaigns to these interests, which is beneficial to both users and advertisers. For Google, ads are personalized when collected or known data determines or influences ad selection. This includes, but is not limited to, past searches, activities, site visits, app usage, demographics, and location information. Specifically, this includes demographic targeting, targeting to interest categories, remarketing, targeting to match lists, and targeting lists uploaded to DoubleClick Bid Manager or Campaign Manager.

 

If we ask users for their consent (e.g. in the context of a cookie agreement), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the user will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. GDPR).

 

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby assures to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

 

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

 

Google Adsense with Non-Personalized Ads

 

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

 

We use the AdSense service to display advertisements on our website and to pay us for their display or other use. For these purposes, usage data such as the click on an advertisement and the IP address of the user is processed, whereby the IP address is shortened by the last two digits. For this reason, the processing of user data is pseudonymised.

 

We use Adsense with non-personalized ads. The ads are not displayed on the basis of user profiles. Non-personalized ads are not based on previous user behavior. Targeting uses contextual information, including rough (e.g., local) geographic targeting based on current location, content on the current website or app, and current keywords. Google prohibits any personalized targeting, including demographic targeting and targeting based on user lists.

 

If we ask users for their consent (e.g. within the framework of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the user will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service within the meaning of Art. 6 Para. 1 lit. f. GDPR.

 

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby assures to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

 

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

 

Google AdWords and Conversion Measurement

 

We use the Google "AdWords" online marketing method to place ads on the Google advertising network (e.g., in search results, videos, websites, etc.) so that they are displayed to users who have an alleged interest in the ads. This allows us to display ads for and within our online offerings in a more targeted manner in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products in which he or she is interested in other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google Advertising Network is active are called up, a Google code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user visits, what content he is interested in and what offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visit times and other information on the use of the online service.

 

Furthermore, we receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to compile conversion statistics for us. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any personally identifiable information.

 

User information is processed pseudonymously within the Google Advertising Network. This means, for example, that Google does not store and process the user's name or e-mail address, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google's servers in the United States.

 

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the user will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering in the sense of Art. 6 Para. 1 lit. f. GDPR.

 

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby assures to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

 

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

 

Google Doubleclick

 

We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

 

We use the online marketing method Google "Doubleclick" to place ads on the Google advertising network (e.g., in search results, videos, websites, etc.). Double Click is characterised by the fact that ads are displayed in real time based on users' suspected interests. This allows us to display ads for and within our online offering in a more targeted manner to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products in which he or she is interested in other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google Advertising Network is active are called up, Google executes a code directly from Google and so-called (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user visits, what content he is interested in and what offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visit times and other information on the use of the online service.

 

The IP address of the user is also recorded, whereby this is shortened within member states of the European Union or in other signatory states to the Agreement on the European Economic Area and only in exceptional cases is it completely transmitted to a Google server in the USA and shortened there. Google may also link the above information to such information from other sources. If the user subsequently visits other websites, ads tailored to the user's profile may be displayed according to the user's presumed interests.

 

User data is processed pseudonymously within the Google advertising network. This means, for example, that Google does not store and process the user's name or e-mail address, but processes the relevant data in cookie-related form within pseudonymous user profiles. This means that, from Google's point of view, the ads are not administered and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information Google Marketing Services collects about users is transmitted to Google and stored on Google's servers in the United States.

 

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the user will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. GDPR.

 

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby assures to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

 

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

 

Google Firebase

 

We use the developer platform "Google Firebase" and its associated functions and services offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

 

Google Firebase is a platform for developers of apps for mobile devices and websites. Google Firebase offers a variety of features that are presented on the following overview page: https://firebase.google.com/products/.

 

The functions include the storage of apps including personal data of the application users, such as content created by them or information regarding their interaction with the apps (so-called "cloud computing"). Google Firebase also offers interfaces that allow interaction between users of the app and other services, e.g. authentication using services such as Facebook, Twitter or an e-mail/password combination.

 

The analysis of user interactions can be performed using the "Firebase Analytics" analysis service. Firebase Analytics is designed to capture how users interact with an app. This involves recording events such as the initial opening of the app, uninstallation, update, crash or frequency of use of the app. The events can also be used to record other user interests, e.g. for certain functions of the applications or certain subject areas. This can also be used to create user profiles, which can be used, for example, as a basis for the presentation of advertising tips tailored to users.

 

Google Firebase and the personal user data processed by Google Firebase may also be used in connection with other Google services such as Google Analytics and Google Marketing Services and Google Analytics (in which case device-related information such as "Android Advertising ID" and "Advertising Identifier for iOS" is also processed to identify users' mobile devices).

 

Where we ask users for their consent (e.g. in the context of cookie consent), the legal basis for such processing is Art. 6 para. 1 lit. a. GDPR. Otherwise, the personal data of the user will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. GDPR).

 

As far as data is processed in the USA, we point out that Google is certified under the Privacy Shield Agreement and thereby assures to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

 

Google's privacy policy is available at https://policies.google.com/privacy. More information about Google's use of data for marketing purposes can be found on the overview page: https://policies.google.com/technologies/ads?hl=de,

 

If users wish to object to interest-related advertising by Google marketing services, they can use the setting and opt-out options provided by Google: https://adssettings.google.com/

 

Integration of Third-Party Services and Content

 

Within the scope of our online offer and on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").

 

This always presupposes that the third party providers of this content perceive the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those contents whose respective providers only use the IP address to deliver the contents. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring web pages, visit times and other information about the use of our online services, as well as may be linked to such information from other sources.

 

Vimeo

 

We can integrate the videos of the platform "Vimeo" of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. We point out that Vimeo may use Google Analytics and refer to the privacy policy (https://policies.google.com/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or the settings of Google for data use for marketing purposes (https://adssettings.google.com/).

 

YouTube

 

We integrate the videos of the platform "YouTube" of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

 

Google Fonts

 

We incorporate the fonts ("Google Fonts") of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, user data is used solely for the purpose of displaying fonts in the user's browser. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform presentation and consideration of possible licensing restrictions for their integration. Privacy policy: https://www.google.com/policies/privacy/.

 

Google ReCaptcha

 

We integrate the function to recognize bots, e.g. for entries in online forms ("ReCaptcha", version 3) of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

 

Google Maps

 

We integrate the maps of the service "Google Maps" of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The data processed may include, but are not limited to, IP addresses and location data of users without their consent (usually performed as part of the settings of their mobile devices). The data may be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

 

OpenStreetMap

 

We integrate the maps of the service "OpenStreetMap" (https://www.openstreetmap.de), which are offered based on the Open Data Commons Open Database License (ODbL) by the OpenStreetMap Foundation (OSMF). Privacy policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy.

 

To the best of our knowledge, OpenStreetMap uses user data solely for the purpose of displaying map functions and temporarily storing the selected settings. In particular, this data may include IP addresses and location data of users, which are not collected without their consent (usually within the framework of the settings of their mobile devices).

 

The data may be processed in the USA. Further information can be found in the OpenStreetMap Privacy Policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy.

 

Adobe Typekit Fonts

 

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer in the sense of Art. 6 Para. 1 lit. f. of the German Civil Code), we act in accordance with the following principles GDPR) external "Typekit" fonts of the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

 

Xing

 

Functions and contents of the Xing service offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated into our online offering. This may include, for example, content such as pictures, videos or texts and buttons with which users can share content from this online service within Xing. If the users are members of the Xing platform, Xing can assign the access to the above-mentioned contents and functions to the profiles of the users there. Privacy policy of Xing: https://privacy.xing.com/de/datenschutzerklaerung.

 

LinkedIn

 

The functions and content of the LinkedIn service offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland can be integrated into our online offer. This may include, for example, content such as images, videos or text and buttons with which users can share content from this online service within LinkedIn. If the users are members of the platform LinkedIn, LinkedIn can assign the call of the above-mentioned contents and functions to the profiles of the users there. Privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy. LinkedIn is certified under the Privacy-Shield-Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.